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Case Studies
Careers
Services
Packages
Tell us about your project
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dmitry@skvteam.com
Creating a winning strategy to stand out, raise converting opportunities and grow
Your vision
Our expertise
Customers' expectations
Formulating a profound strategy at three levels to provide a complex solution to meet your marketing challenges
Talking about strategy, more often than not, one witnesses what could be considered marketing malpractice rather than a solid marketing strategy, which reminds us of the infamous “How to draw a horse” instruction:
This looks a bit disconcerting, doesn’t it?
Well, it’s about as disconcerting as it gets when one randomly applies marketing gimmicks hoping for a miraculous spike in sales or profitability instead of approaching challenges in a complex and sophisticated manner.
To help your workhorse startup turn into a unicorn, you need to answer these key questions:
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How can we improve the product to sell it better?
Product
Today
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What are our goals and objectives for the next two years?
Marketing
Today
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How to improve the product to gain new customers?
Marketing
Today
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Which platforms should we focus on, and how to optimize promotional expenses?
Marketing
Today
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How can we cut through the clutter?
Strategy
Today
?
What platform and niche can we dominate?
Marketing
Today
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How to scale up on a limited target market?
Marketing
Today
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Why is our product underperforming?
Marketing
Research
Today
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What are the ABCs of a successful promotional campaign?
Strategy
Today
We’ll help you work your way through these challenges and overcome them by creating
Once you’re aware of all the uncomfortable gaps and know your goals, all you need is a step-by-step plan on how to get there, which involves some drudgery as you know.
Company’s developing strategy
Value proposition
GTM strategy
Brand positioning
Competitive research
Business model
The best solutions are not always the ones that are easily found.
Primary market research
Business research
Target audience analysis
Competitive research
Product value analysis
ABCDX-segmentation
Marketing interviews
Frequency analysis
Customer profiling and empathy mapping
Customer Journey Map
Marketing plan & fact
Luckily, this is where we step into conducting
…and dive deeper with
plan
documents
Check out our project documentation templates
Know your Product
01
Result
At this point, we'll come up with digitized promotional goals and objectives and a detailed plan to implement in the next two months.
Briefing
You fill out our questionnaire to give us the first insight into your product.
First-Look Analyses
We monitor your website, social networks, and other platforms to better understand your Company and Product.
Debriefing
A follow-up meeting to clear up details if necessary.
RoadMap
We present you with a step-by-step template for your promotional campaign with a fixed timeline for each stage.
Briefing
Briefing
RoadMap
RoadMap
plan
documents
Check out our project documentation templates
Know your Market
02
Result
Now we have a clear idea of the markets that are receptive to your product or service, understanding how your competitors work and how to stand out from them.
SWOT analysis
SWOT analysis
Competitive Research
Competitive Research
Market
Market volumes, trends, demand, and offerings.
Competitive Research
What is your competitors' positioning? Which platforms are they present on? What is their business model and message?
Market Presence
Carrying out the SWOT analysis for your product or service.
plan
documents
Check out our project documentation templates
Reaching out to the Customer
03
ABCDX-Segmentation
To ensure an efficient and effective scaling, we'll identify and target only the best prospects, leaving out the rest.
CustDev
We'll conduct 10-15 thorough customer development interviews to find out customers' needs, wants, and expectations.
Frequency Analysis
We apply frequency analysis at every stage of the customer journey, from the first moment of product awareness to the repeat purchase.
Customer Profiling and Empathy Mapping
Drawing a detailed description of your customers and their current situation is essential to effective targeting. It provides us with answers to all what (what does your product mean to a customer?), when (when and how does a customer make a purchasing decision?), and why (why should it be your product?). Then we'll know which purchasing drivers are reliable.
CJM
We'll identify all customer's contact points with your brand and provide you with a guideline on enhancing every channel's proficiency according to your customers' needs and wishes.
Frequency Analysis
Frequency Analysis
ABCDX-Segmentation
ABCDX-Segmentation
Customer Journey Map
Customer Journey Map
Result
By considering your customers' expectations, needs, and pain points, not only are we generating a product concept that is perfect from the customers' perspective, but develop a plan of how to bring this vision to life.
plan
documents
Get an update on the project
Packaging Strategies
04
Result
Your product identity is refreshed and thus elevated from a mere commodity to an expression of consumers' lifestyles.
Product Positioning
We'll make a product statement as an ultimate solution to the needs and pain points of the target market, with an emphasis on the product's uniqueness to differentiate it from the competition.
Branding
We conceive your brand image to reflect your Company's mission and values, thus creating appropriate associative and emotional bonds with your prospects.
Tone of Voice
In product messaging, "how" is just as important as "what". The right choice of visual and verbal communication tools can work as a game-changer in our contest for customers' headspace.
Tone of Voice
Tone of Voice
PESO Matrix
PESO Matrix
Key Messages Package
Key Messages Package
Marketing Communication Matrix
Marketing Communication Matrix
plan
documents
Get an update on the project
Building up a Working System
05
Result
Now your effective marketing strategy is accomplished, with clear-cut KPIs set, marketing profitability measured and assessed, and added by a breakdown of spending on various marketing platforms. This strategy covers all stages, from the customer's first contact point to the first purchase to fuel your lead-generation system for a year to come.
Business Model
We'll adjust your already existing business model to fit effectively our newly developed strategy.
Marketing Plan
We'll draw up a profound template of promotional campaigns for the year to follow.
Unit Economics
We'll calculate planned KPI and budgets to fulfill the strategy.
Company's Strategy
Distinct step-by-step planning is essential for high achievement.
Marketing P&L & Monetization Model
Marketing P&L & Monetization Model
Marketing Plan & Fact
Marketing Plan & Fact
KPI Bonuses – Development Team
KPI Bonuses – Development Team
University Cohort Business Model
University Cohort Business Model
Business Model Canvas
Business Model Canvas
A Marketing Plan Template
A Marketing Plan Template
Unit Economics
Unit Economics
A Media Planning Brief
A Media Planning Brief
Why Skvteam?
An average marketing agency
One project manager is trying to handle 10-15 clients simultaneously and experiences all the task switch costs.
The focus is often misplaced on the process rather than on the achievement, resulting in an unrequired workload and produces excessive creativity.
Tracking your project progress on the executive level might be tricky as every manager is only responsible for the small task he/she is in charge of.
Insufficient communication between the departments hampers the decision-making process.
Poor tracking of results and lack of feedback lead to a failure in responsibility.
SkvTeam
We believe in one team – one project approach. Your project will always be the focus of attention for the team which works on it exclusively.
Every action taken in the course of the promotional plan is considered in terms of its congruence with the business objective.
We use Notion as a perfect all-in-one workplace, enabling us to make all the briefs, templates, and directions accessible to every team member at any moment. We keep you informed by prompt and accurate messaging.
We discard vertical hierarchy in favor of free and open exchange of ideas and the easiness of decision-making it brings.
Every team member's performance is digital, allowing us to see what one brings to the table.
You let your ad spend work as the main traction of CR manager's profit expectations by raising ad spending regardless of the performance.
The team tends to rely on their own experience alone, disregarding the practice of external expertise.
Each team member benefits immediately from the project's performance. "We succeed when you succeed" are not just words for us.
We constantly learn and evolve, monitoring the industry's new trends and know-how, never mingling to ask for expert advice.
Our team
We engage highly specialized outside professionals to give us advice and guidance on particular questions within the scope of their expertise. This propels our competence and implements promotional decisions which anticipate general market trends.
Email Marketing Expert
Paid Media Expert
Leaders
Growth Expert
CRO Expert
& more
A few important things we want you to know:
Partners, not customers
One of our basic principles is to get involved in every project as if it were our own. That's why the team has a difficult challenge — to make you forget the difference between outsourcing and your project team.
Ideas incubator
We are not just promoting clients' businesses but launching our own! This is how we learn, find insights and use them when working for you. We are testing hypotheses on our expanse. Two of our education projects have raised a series A round and are now actively scaling up.
Breaking the paradigm
We dive deep while getting to know your product and brand. We take on every new challenge in a brand-new way. We are pros at finding a growth-hack solution that converts and fits your budget.
Facts first
Your future success is not something we can leave to chance or intuition. We implement an end-to-end analysis system and rely strongly on the data received. By doing so, we guarantee to increase your market share and average profit every month.
No beating about the bush
If we cannot guarantee you the quality service you are after, we'd rather inform you straight away than keep you guessing. And we'll immediately offer you an alternative solution.
Tell us about your project
You can fill out the form or write to us:
Telegram
WhatsApp
Facebook
dmitry@skvteam.com