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Case Studies
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Befront
Developed a comprehensive digital marketing strategy, made the product appealing to potential investors, and helped raise the first major investments
Goal
(01)
Properly package the product for investors and help launch marketing efforts
The Challenge
(02)
It was necessary to develop a promotion strategy and a plan to attract traffic from different channels from scratch to gain a base
Chosen strategy
(03)
Formed the positioning of the company and its «Tone of Voice», along with describing the idea of ​​the product finally packaging it all into a selling presentation
We thought of 2 options for a promotion strategy, one of which is an auto-webinar funnel with the integration of CRM, sales bot, text back, click meeting, and other services
Based on CustDev, competitor analysis, and A/B testing, we calculated the Unit-economy with the main funnel metrics and set KPIs
And based on tests we additionally calculated the business model: the bounce rate, the customer lifecycle value indicator, the average value, etc. The estimate was made in two variants depending on the method of monetization.
We also prepared a CJM, which shows the user’s movement at various stages. Based on it, the final marketing funnel was built.
Results
(04)
The client received a comprehensive promotion strategy
Befront was able to attract additional investments to help launch the project
Raised major investments for MVP development
Deployment
↑Faster
Testing
↑Quicker
In conversion rate
↑Increased
Investments
↑Raised
LET'S START WITH EXPRESS STRATEGY
You provide us an insight into your business – and after a short glimpse of the competitor environment and general marketing trends we'll come up with an ultimate package of digital tools to promote your product.

We'll do it in just 48 hours and free of charge!
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