Formed the positioning of the company and its «Tone of Voice», along with describing the idea of the product finally packaging it all into a selling presentation
We thought of 2 options for a promotion strategy, one of which is an auto-webinar funnel with the integration of CRM, sales bot, text back, click meeting, and other services
Based on CustDev, competitor analysis, and A/B testing, we calculated the Unit-economy with the main funnel metrics and set KPIs
And based on tests we additionally calculated the business model: the bounce rate, the customer lifecycle value indicator, the average value, etc. The estimate was made in two variants depending on the method of monetization.
We also prepared a CJM, which shows the user’s movement at various stages. Based on it, the final marketing funnel was built.